Major corporations are crafty (remember that Minor Threat x Nike fiasco? Actually that case was more like lazy and retarded) Well now it seems that corporate America has set its sights on another bastion of artistic credibility.
50 Cent is suing Taco Bell for using his name, image, etc to sell products during their “why pay more” advertising campaign. I find the whole situation to be pretty funny because for one I’ve never seen any of the ads and can’t find them online so the marketing campaign seems pretty unsuccessful considering how much time i waste looking at random stuff on the ol’ internet. It appears that things really got cooking (if they ever actually did) when the news media picked up the story (again unnoticed by yours truly.) In fact, the only pages I can find are reports that Curtis is suing Taco Bell for 4 Million bucks for hurting his reputation. Which of course brings us to the real (kind of) funny.
This marketing campaign would surely have been a humiliation for 50. Taco Bell suggested in their advertisements that 50 should (or as he claims had) agree(d) to change his name to 79, 89 or 99 Cent for a day and rap a Taco Bell order. It almost seems like The Taco Bell marketers are just a funny group of guys and looked at their position as a great place from which to prod the declining star and watch him flare up. 50 Cent may be willing to slap his name on anything, and I mean anything, but he’s still that same egomaniac he was when he first started and he wants you to know his name, not some odd number variation. Even after he declared his intention to take legal action Taco Bell is still laughing, releasing a none to worried letter of apology. “We made a good faith, charitable offer to 50 Cent to change his name to either 79, 89 or 99 Cent for one day by rapping his order at a Taco Bell, and we would have been very pleased to make the $10,000 donation to the charity of his choice.” They seem pretty secure in their legal immunity here and I love the 10k figure which I’m sure 50 would like us to think is more like his monthly manicure expenses than compensation. And charity? Stop, Taco Bell please, my sides can’t take much more.
My greatest hope for this case is that they actively go into just how much 50’s name and reputation are currently worth. That could take this case from mildly amusing to pretty damn funny to really sad. Now that’s good television. I kind of wish 50 had just agreed though so we could put the final nail in his career’s coffin.
GZA goes at him pretty effectively on “Paper Plate” but I think more than any of the rhymes he makes his point in the intro talking about a kid with a Wu tattoo on his face. I’ve never seen anyone with a G-Unit tattoo period but I’ve seen plenty of Wu-Tang work out there. check out “Paper Plate” at realrandom